Our customers partner with SFA Marketing because we understand how to communicate with doctors, engineers, medical specialists, hospitals, private practices, purchasing teams and office managers. We are experts in using traditional and digital marketing services to communicate your brand, articulate your value proposition, and motivate customers to act.
Our clients trust our medical device marketing agency for results.
While Aloka was busy dominating the surgical ultrasound market, imaging giant Hitachi Medical was taking note. In 2011, Aloka was acquired by Hitachi and a new company was formed.
SFA was tasked with redefining the new organization's brand and communicating the enhanced value that the merger provided to its multiple constituencies.
Through extensive research and interviews with physicians, hospital administrators, customers and sales people, SFA developed the "Ultrasound Solutions Clearly Defined" platform that served as Hitachi Aloka's central value proposition, clearly defining the value of the brand at every touch point within the hospital supply chain.
When Hitachi Medical was looking to introduce Sofia, an ultrasound device for the detection of breast cancer in dense breast patients, they turned to SFA. Sofia is a state of the art device that allows patients to comfortably lie flat on a scanning table during their exam.
Among the many launch materials developed, SFA produced two videos explaining the advantages of using Sofia from both the patient's and physician's perspective. The content was then used at trade shows, on the web page, in presentations, landing pages and for general PR purposes.
Hitachi Ultrasound provides its diverse medical customer base with hundreds of Ultrasound options within their product portfolio. They rely on SFA to produce materials that communicate with the many medical specialties they serve and to supply the relevant value propositions to their specific audience.
Hitachi relies on SFA to develop brochures, sell sheets, pamphlets and product catalogs that inspire a call to action and drive leads for the sales force.
Hitachi's sales teams were looking for a reliable way to present their offerings in the hospital setting. With limited access to decision makers and unreliable internet service, sales needed a vehicle to present tailored content in a very efficient way.
SFA proposed using a custom tailored iBook strategy that allowed the rep to present content on their iPads. Taking advantage of iBooks interactivity, we created a presentation that allowed the physician or VAC member to examine content that interested them the most.
Tom Oko, Marketing Director
"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined" we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."
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