No matter if it is print or digital, design is more than just your outward appearance; it’s about giving your customers a rewarding and memorable experience. Great design tells a story. Our B2B web design services provide companies with visual storytelling to convey what your brand does and, most importantly, what kind of experiences your prospects will have when working with you.
SFA Marketing has provided high end B2B web design services to global companies for over 30 years.
By combining eye-catching design and exceptional messaging with the use of cutting-edge digital technologies, our marketing campaigns hit business target goals and exceed expectations. Regardless of your campaign being traditional printed marketing materials or online via digital marketing initiatives, our design services compel customers to act.
UX is not just a series of technical decisions. Website design and color choices also play a big role in guiding the user journey through your site. For SFA healthcare client Cardiva, we made it extremely easy for users to navigate to their desired info on the site applying color to illuminate the journey.
Using their existing brand standards for their leading products, we developed a color scheme to spotlight their latest product introduction. From the home page, the user chooses a distinct path to their preferred product by following the color cues.
Additionally, we modernized their design using an element from their logo to create a “swoosh” of movement throughout. Again, this design element communicates one of Cardiva’s primary messaging points around fast-acting results. Cardiva’s site is now responsive for mobile search and their navigation reflects the dynamic changes in healthcare purchasing; the increasingly prominent role hospital administration plays in product purchase decisions.
Al Cornell
Executive Vice President
"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."
For most companies, your website is the first touchpoint for a prospect.
Great marketing materials telegraph what the customer can expect from a brand, but more importantly, they create a need to know more.
Bolt on our creative services team to your business and watch your efficiencies soar.
Your logo is vital in creating an unforgettable first impression. Over the years, our graphic design teams have created effective and engaging logos for our B2B customers on a local and national level.
Corporate identity is the foundation that your brand must rest on. A consistent, powerful and assuring image will support that brand in every way.
Are your employees freelancing your brand with inconsistent use of your communication materials?
Good video can be your best sales driver. Engage your customers with rich content that builds your case and drives home your value proposition.
Send us a note or give us a call to discuss how we can help your business.
