While “old school” methods of selling have their merits, they also have their disadvantages. The iBook’s engaging format is among the most powerful selling tools available today, for three reasons:
See an iBook selling tool that was part of a product series.
Hitachi's sales teams were looking for a reliable way to present their offering in the hospital setting. With limited access to decision makers and unreliable internet service, sales needed a vehicle to present tailored content in a very efficient way.
SFA proposed using a custom tailored iBook strategy that allowed the rep to present content on their iPads. Taking advantage of iBooks interactivity, We created a presentation that allowed the physician or VAC member to examine content that interested them the most.
Additionally, the iBook content was posted to Hitachi’s ultrasound website for decision makers to download and share. To date over 4,000 downloads, all with captured id data, have been uploaded.
Tom Oko, Marketing Director
"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined" we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."
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It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.
Understanding the drivers behind your visitors behavior will deliver a greater focus on what your customer is really looking for.
If you’re not on the first page of search results, you’re probably just sitting on the bench. At a minimum, 75% of clicks go to first page results.
If a properly planned SEO strategy is your lead engine, then a targeted PPC program can be your jet fuel.
Give sales a leg up on the competition by arming your team with a tool that can boost orders for even your lowest performers.
Social media and content aggregators have opened up new avenues for marketing. Don’t let your business fall behind.
Your website is the world’s window into your business. Make an impression.
Building every CMS from the ground up allows SFA to customize content management to better suit our client's needs.
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54.4% of all internet traffic comes from mobile users. Make sure your website looks great on all devices.
Lead generation is at the heart of every sales process. Guiding prospective customers through that process will give your sales teams a better chance to close.
Open a new revenue stream with a fresh online storefront. Let your website do the work for you.
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