SFA shines in the development of pre-show promotional programs that will create a “buzz” for our clients. Email programs, social media, teasers and traditional advertising all play an integrated part in targeting the right customers to visit your booth.
Once there, our trade show services including booth design, the development of product exhibits, graphics, interactive kiosks, as well as extensive at-show and post-show public relations will have your customers asking all the right questions.
A long-time client was planning to launch their new energy management system at one of the biggest shows of the year – DistribuTECH. With thousands of attendees gathering from more than 50 countries, our goal was to rise above the noise.
SFA put together a plan to blanket San Diego with provocative messaging that would ask the question, "Do You Know Callisto?" Crowds were met by airport signage, pedicabs, segways, building wraps and elevator clings. We turned it up a notch and got the people, press and industry talking about Callisto.
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A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.
Social media channels are the mirror of your brand. They provide unique marketing insights and can share your company value in a more personal way.
Building strong customer relationships is a key component of growth. Used properly, email marketing campaigns can be a very effective tool to not only reach new customers, but to engage and upsell existing customers.
If your sales teams are not communicating the complete value of your offering, then they are simply selling you short.
By just thinking, “Build it and they will come” most companies overlook the most critical element in trade show success - Driving potential customers to your booth.
Is print dead? Or has it become more tactical?
