SFA Marketing helped Kaman Corporation embark on a significant digital transformation by consolidating its many brands and business entities into a single, cohesive website. This initiative, driven by the need for a streamlined user experience and improved operational efficiency, aimed to unify Kaman’s diverse portfolio under one digital roof. Prior to this consolidation, Kaman’s various divisions, each with their unique web presence, contributed to a fragmented user experience and operational redundancies.
The consolidation process involved a comprehensive overhaul of Kaman’s web infrastructure. Key brands such as Kamatics, RWG, and Kaman Aerospace were integrated into a unified digital platform. This new website not only showcases the breadth of Kaman’s offerings—from aerospace and defense to industrial and medical applications—but also emphasizes their commitment to innovation and precision engineering. By merging these brands, Kaman aimed to provide a seamless navigation experience, where users can easily access information about their high-precision, mission-critical products and services across different industries.
The results of this consolidation have been substantial. The new unified website has improved brand visibility and user engagement significantly. Customers now benefit from a more intuitive navigation system and enhanced access to Kaman’s comprehensive product and service offerings. This strategic move has also enabled Kaman to present a stronger, more cohesive brand identity, ultimately supporting their goals of driving growth and innovation across all business sectors.
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