SFA Marketing revitalized PICPA's brand and corporate identity through a comprehensive rebranding strategy. Recognizing that the existing brand had grown tired and dated, SFA embarked on a mission to rejuvenate the Pennsylvania Institute of CPAs (PICPA) with a fresh and dynamic brand platform. The process began with in-depth market research and member surveys to understand the evolving needs and preferences of current and potential members.
Leveraging these insights, SFA crafted new value propositions that highlighted the modern and forward-thinking aspects of PICPA. Updated copy and messaging were developed to reflect the organization's commitment to innovation, professional growth, and community engagement. Through this revitalization, PICPA now presents a vibrant and appealing image, effectively attracting new and younger members to the profession.
Al Cornell
Executive Vice President
"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."
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