SFA Marketing revitalized PICPA's brand and corporate identity through a comprehensive rebranding strategy. Recognizing that the existing brand had grown tired and dated, SFA embarked on a mission to rejuvenate the Pennsylvania Institute of CPAs (PICPA) with a fresh and dynamic brand platform. The process began with in-depth market research and member surveys to understand the evolving needs and preferences of current and potential members.
Leveraging these insights, SFA crafted new value propositions that highlighted the modern and forward-thinking aspects of PICPA. Updated copy and messaging were developed to reflect the organization's commitment to innovation, professional growth, and community engagement. Through this revitalization, PICPA now presents a vibrant and appealing image, effectively attracting new and younger members to the profession.
Tom Oko, Marketing Director
"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined" we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."
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