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Keywords

Keywords are single words or phrases that websites compete for on search engines. The websites that are best optimized for these keywords will show up first on Google under them. These are the terms we optimize your website’s content around.

Keywords should not be too specific or too broad. For example, let’s say you’re a movie theatre trying to generate more business through Google. A phrase like, “Tuesday deals at family-friendly movie theatre” will almost never show up because it’s far too specific. Likewise, if your terms are too broad, (e.g. “Movie”), it will be almost impossible to break into the search results.

Number of Pages

The number of pages on your website that we will optimize. If our plans don't fit your website we offer custom plans.

Baseline Ranking Report

Before starting our process we perform an audit of your website’s SEO to determine how you’re currently ranking on Google.

Monthly Ranking Report

Each month we generate a custom report for your business to track improvements over time.

View a sample ranking report.

Local Business Listing

We will set up a new local business listing on Google. This will give your business a top position in the results when users are searching near your location.

Google Analytics Installation

Google Analytics gives you a suite of tools to monitor your traffic and track your SEO progress. The statistics provided are essential to understanding your visitors and making effective changes to your website’s SEO.

On-Page SEO

On-page SEO refers to the optimization of the content and source code on your website to yield more relevant search traffic. This is opposed to off-page SEO which would be referral links or other external sources of traffic.

Title & Meta Tag Optimization

Hidden tags in your website’s code provides information to search engines letting them know what is on the page and how to categorize it. We optimize these tags so when users search for terms related to your business, you show up.

Local Optimization

We use proven strategies to improve your search visibility in the area that your business is located. Our keyword and content strategies will be optimized for your local area.

National Optimization

We use proven strategies to improve your search visibility nationally. We use broad terms to rank for keywords across a wide geographic region.

Competitor Analysis

We analyze your competitors SEO strategy to determine the best method to outrank them. After monitoring how you compare to the competition in search results we will adjust your keyword and content strategy accordingly.

Keyword Research

Our team will review the keywords supplied and use market research to make adjustments based on the average monthly searches and the competition. We will offer suggestions and new keyword phrases that could generate more traffic in niche markets.

Content Writing

Our talented copywriters will supply new copy for your website designed to subtly include valuable keywords and at the same time offer value to your customers.

Keyword Review

We review your keyword strategy to see if we’re using the best terms possible. We analyze your website’s analytics data to make an informed decision about which keywords are working and which can be improved.

Speed Optimizations

Our developers will run several diagnostic tests on your website and made adjustments to speed up page load times. Pages with higher load times tend to have a higher bounce rate. Search engines will be able to crawl more of your website if page load times are faster.

Lead Generation Landing Page

We will create a custom branded landing page designed to capture leads. We work with your team to develop the content and what information to capture. This landing page will be optimized using your keywords and can be used for PPC campaigns or other marketing efforts.